WUPHF.com is a fictional website and social tool developed by Dunder Mifflin employee, Ryan Howard, but stolen from his then-girlfriend Kelly Kapoor. It is first seen in the episode Whistleblower, but is referenced numerous times after that.
WUPHF.com is designed to be a revolutionary communication tool. The idea was initially pitched by Kelly Kapoor, though Ryan had taken over the project without Kelly’s consent. When the site was first released, it seemed that only Kelly and Ryan were using it. Instead of getting a text or call, or message over any of the social media platforms developed into WUPHF.com, the user gets one notification on all devices. Overall, it does not spread as much as Ryan had anticipated. Ryan announces his site to everyone in the Office, hoping to receive some investors or positive feedback, and Kelly angrily tells the office that he had stolen it from her. Throughout the lifespan of the company, Ryan tries to get investors from around the workplace such as Jim, Stanley, and Michael, before ultimately selling the company after Michael pulls his investment.
- According to Ryan in a deleted scene, WUPHF.com used to be a prototype. When the beta was launched in August 2010, the response had been incredible.
- WUPHF itself is pronounced "woof".