Agrotourism is an industry that, according to Dwight, consists of tourists coming to a farm, showing them around, giving them a bed, and giving them breakfast. Guests are often invited to partake in the agricultural aspects of the farm, as well as various traditional recreational activities.
It is revealed in Money that TripAdvisor is pivotal to the success of most agrotourist businesses. Dwight describes TripAdvisor as "the lifeblood of the agrotourism industry."